From first conversation
to launch.

Conversation first

We start with a conversation, not a questionnaire. I want to understand your practice — how you describe your work to prospective clients, what you feel current websites in your niche get wrong, and what you want someone to feel when they land on your site. This usually takes 30 minutes.

No intake form with 40 fields. No deliverables deck. Just a real conversation between someone who has done this work and someone who is still doing it.

Strategy and copy

Before any design begins, we nail the words. This is where most therapy websites fail — the design looks fine but the copy could belong to any practice on earth. I write copy that is specific to you: your modality, your orientation, your ideal client.

You review and shape it. The goal is copy that, when you read it, feels like it could only describe your practice.

Design

Design begins from the copy and the feeling we established together — not from a template. Typography, color, spacing, and photography direction are chosen to embody the practice, not just look professional.

I share mockups in rounds. You give feedback. We iterate until it feels right. The design process typically takes 1–2 weeks.

Build

The site is built custom, not dropped into a page builder. Fast, accessible, optimized for search — built to perform as well as it looks.

You get a staging link to review before launch. I handle all the technical details: domain, hosting, analytics, contact forms.

Launch and handoff

We launch together. You leave with a site you understand — not a black box you depend on someone else to maintain. I provide documentation and a short walkthrough so you can update content yourself if you want to.

Ongoing support available for clients who want it. No mandatory monthly retainers.